Thomas Pink rolls out a finishing school for grooms.
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Sophisticated style takes more than tailored clothing. It’s about understanding everything from shirt and tie pairings to champagne pairings. And at no point in a man’s life is it more important to look and act sharp than at his wedding.
British shirt maker Thomas Pink, known for bold patterns and its signature pink detailing, is doing something about that with a new service called Tie the Knot, which targets men who are gearing up for the big day. The concept: to go beyond clothing and impart the tricks and wisdom behind the brand’s style through a set of finishing school–type classes customized to grooms and up to 20 guests.
Classes are held after hours at Pink’s Madison Avenue boutique, and topics include alternative shirt and tie pairings, the various ways to tie bow ties and wear pocket squares, how to iron a tuxedo shirt, and how to properly appreciate champagne (courtesy of Veuve Clicquot). A veteran wedding planner leads a Q&A on wedding etiquette and offers a few tips on how to convince brides that a proper bachelor party is in order.
Thomas Pink will offer bespoke shirt and tie monogramming as well as a custom shirt-making service. The groom leaves with a complimentary tie and the groomsmen engraved sets of collar stays—their diplomas in gentlemanliness.