NYC’s Fanciest Kids Couture

From formalwear to sportswear, these shops carry pint-size clothing so fashionable you’ll want it in grown-up sizes.
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No, we’re not advocating you dress your little one in couture cashmere onesies all day every day, but… Wouldn’t he be more comfy in cashmere? Maybe a little bit is okay. And certainly he needs a nice blazer and a bow tie for his first evening at Lincoln Center. And wouldn’t she look just darling in those hand-embroidered smock dresses? It’s time to go kid shopping.

Spring Flowers
Spring Flowers takes all the things you’d expect from a Madison Avenue boutique and scales them down to suit children. With one shop on the Upper East Side and one in Midtown, it has become the go-to spot for major European luxury children’s brands such as Fleurisse Lèon. It specializes in kids formalwear and will provide personal shoppers for your little ones upon request.
Spring Flowers: 538 Madison Avenue, 212.207.4606; and 907 Madison Avenue, 212.717.8182

Yoya
When they’re not attending galas and luncheons, kids require well-made playwear. Yoya, a clothing and furnishings boutique opened by a mother of two, is a favorite among downtown parents looking for something unique but approachable in children’s fashion. Set on a corner in the West Village, it sells brightly colored, playful patterned outfits by designers Phillip Lim and French children’s shoemaker Pom d’Api, in addition to distinctive furnishings and toys that entice kids and parents alike.
Yoya: 636 Hudson Street, 646.336.6844

Bonpoint
It’s no surprise that the sophisticated yet relaxed clothing from this French brand resonates with children. Think cashmere cable knit sweaters, plush scarves, and perfectly bell-shaped peacoats—all well made and well suited for play. The brand is carried at most of the city’s high-end children’s clothing boutiques and now has three stand-alone shops: one in the West Village and two on the Upper East Side.
Bonpoint: 392 Bleecker Street, 212.647.1700; 805 Madison Avenue, 212.879.0900; and 1269 Madison Avenue, 212.722.7720

Bu and the Duck
For those who favor unique, retro fashion for their little ones, Bu and the Duck in Tribeca is the place to go. It features dresses, shoes, and sweaters in nostalgic 1930s-era styles, including embroidered cotton smock dresses for spring ($220), and everything sold here is one-of-a-kind and handmade in small artisan workshops around the world. The store carries vintage-inspired toys and furniture as well.
Bu and the Duck: 106 Franklin Street, 212.431.9226

Peter Elliot Blue
Peter Elliot’s well-curated selection of men’s styles extends to its children’s wear boutique. Peter Elliot Blue, which takes the signature blue blazer as a sort of founding principle, features grown-up styles for little boys. You’ll find matching father-and-son blazers, dinner jackets, pants, and dress shirts, in addition to all the formalwear fixings—ties, shoes, even pocket squares. Custom clothing can be made as well.
Peter Elliot Blue: 997 Lexington Avenue, 212.570.2301

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